Digital experiences
for places products
and practices with
Digital experiences for
places products and practices
with
MISSION STATEMENTEvery strong business begins with a point of view expressed through a building, a material, a recipe, a way of hosting, a particular understanding of beauty.
Our work is to find it and give it form.
Our Services
(01) Strategy & Positioning
We start by finding what's already distinctive about a business - a material, a method, a point of view - before any design decisions get made. This becomes the foundation everything else is built on: how the business is positioned, how it's structured, and how it should feel once it's online.
(02) Identity
A visual and verbal language built around what makes the business worth remembering, not a template applied on top of it. We define the mark, the palette, the typography, and the rules that hold them together, so the identity stays consistent whether it's on a homepage or a single social post.
(03) Web Design & UX
We shape the structure and interface around how a visitor actually moves through a site - what they see first, what convinces them, what gets them to act. Layout, hierarchy, and interaction are treated as part of the storytelling, not applied after it.
(04) Development
Design only holds up if the build behind it is just as considered. We handle custom development, CMS setup, and third-party integrations ourselves, so nothing gets lost in translation between how a site was designed and how it actually performs.
(05) Launch & Care
Launch isn't the finish line. We stay through go-live and beyond, so the site keeps working as the business grows, content changes, and new needs come up.
Our Services
(01) Strategy & Positioning
We start by finding what's already distinctive about a business - a material, a method, a point of view - before any design decisions get made. This becomes the foundation everything else is built on: how the business is positioned, how it's structured, and how it should feel once it's online.
(02) Identity
A visual and verbal language built around what makes the business worth remembering, not a template applied on top of it. We define the mark, the palette, the typography, and the rules that hold them together, so the identity stays consistent whether it's on a homepage or a single social post.
(03) Web Design & UX
We shape the structure and interface around how a visitor actually moves through a site - what they see first, what convinces them, what gets them to act. Layout, hierarchy, and interaction are treated as part of the storytelling, not applied after it.
(04) Development
Design only holds up if the build behind it is just as considered. We handle custom development, CMS setup, and third-party integrations ourselves, so nothing gets lost in translation between how a site was designed and how it actually performs.
(05) Launch & Care
Launch isn't the finish line. We stay through go-live and beyond, so the site keeps working as the business grows, content changes, and new needs come up.
Nothing here is left to default.
A Sarajevo studio, working internationally
OKOI studio is an independent design and development studio working with boutique hospitality brands, exceptional products, and creative practices. We find the point of view already inside a business - a material, a method, a way of hosting - and give it the digital form it deserves. From identity through to launch, every project stays with the same small team, start to finish.
Our Values
Not from a template
We don't begin with a formula. We begin with the detail, tension, material, or story that makes a client different - and build outward from there.
Say what we mean
We communicate clearly, define boundaries, and recommend what a project actually needs. No artificial certainty, no complexity added without purpose.
Fewer, better decisions
Every choice should have a reason. We prefer a smaller number of meaningful decisions over decoration, excess, or whatever's trending.
Built through exchange
The strongest work comes from a real back-and-forth with the client - not a brief handed off and returned. We stay close, while keeping enough creative responsibility to make confident calls.
Craft is in the parts no one names
Spacing, typography, transitions, image behaviour, responsive states, loading performance - the feeling of using a finished site, built from details most people won't consciously notice.
Clarity carries the vision
A beautiful experience still has to be understandable. We organise information and guide attention so the visual expression supports real action, not just impression.